Overview
This project was a real-time FX display system designed for large TV panels inside the New York Stock Exchange. The focus was not interaction, but clarity at scale, delivering fast-moving financial data in a way that could be read instantly from a distance.
The Challenge
The environment dictated everything. High traffic, constant movement, and zero tolerance for confusion meant the interface had to be immediately readable, even at a glance from across the room. There was no room for detail overload or decorative elements.
The real challenge was turning dense financial data into something visually simple without losing meaning.
The Approach
The design leaned heavily on hierarchy, contrast, and spacing. Typography was scaled for distance readability, with strict control over weight and spacing to ensure numbers could be scanned instantly. Color was used sparingly to reinforce movement and direction rather than decorate the interface.
Every element was reduced to its essential form. Layout decisions were driven by visibility first, aesthetics second, and data clarity above all.
Outcome
The final system delivered a clean, high-visibility display that worked reliably in a demanding, real-world financial environment. It became a strong early example of designing for context rather than screen, where physical distance and speed of perception define success.
Takeaway
When designing for public, high-speed environments, clarity is not a visual choice. It is the core function of the system.